Comments on: Social App Business Models http://dotneil.com/2007/08/social-app-business-models/ Neil on Web technology, business, design, and development... Sun, 05 Sep 2010 19:15:20 +0000 http://wordpress.org/?v=2.2.3 By: Francesc http://dotneil.com/2007/08/social-app-business-models/#comment-625 Francesc Mon, 06 Aug 2007 09:22:35 +0000 http://dotneil.com/2007/08/social-app-business-models/#comment-625 Hi Congratulations for you interesting posts and information. I think you'd be interested in knowing that we have just created and building a social media site focused on business innovation issues (<a href="http://innovationnews.net" rel="nofollow"> Innovation News</a> ), where I have just submitted the reference to one of your posts. You can now participate, submit and promote your or others posts and news to our community or let your readers submit them, achieving a higher exposure. If you have any doubt or suggestion, do not hesitate to contact me Thanks and regards Francesc Hi

Congratulations for you interesting posts and information.

I think you’d be interested in knowing that we have just created and building a social media site focused on business innovation issues ( Innovation News ), where I have just submitted the reference to one of your posts. You can now participate, submit and promote your or others posts and news to our community or let your readers submit them, achieving a higher exposure.

If you have any doubt or suggestion, do not hesitate to contact me

Thanks and regards

Francesc

]]> By: Neil Cauldwell http://dotneil.com/2007/08/social-app-business-models/#comment-627 Neil Cauldwell Sun, 05 Aug 2007 11:57:22 +0000 http://dotneil.com/2007/08/social-app-business-models/#comment-627 Thanks Andrew. Premium content models are a rarity in the consumer Web space, Flickr being one of the outstanding examples. I don't subscribe to their 'Pro' level service, but I've met plenty of people who do, and they love it. The social network market, whereby you attempt to build an entirely new eco-system and insist on people repeating the 'add friend' process, is a difficult one to break into. Anyone who wants a slice of this market will need to create something entirely different from what has gone before, and to create something that is incredibly feature focused. It'll also need to leverage the excellent foundations that have been laid by the top social apps and their APIs/platforms. LinkedIn certainly isn't the most compelling of tools - it's more like a database of business cards inter-linked with resumes than a fully fledged social network, e.g. Facebook. Thanks Andrew.

Premium content models are a rarity in the consumer Web space, Flickr being one of the outstanding examples. I don’t subscribe to their ‘Pro’ level service, but I’ve met plenty of people who do, and they love it.

The social network market, whereby you attempt to build an entirely new eco-system and insist on people repeating the ‘add friend’ process, is a difficult one to break into. Anyone who wants a slice of this market will need to create something entirely different from what has gone before, and to create something that is incredibly feature focused. It’ll also need to leverage the excellent foundations that have been laid by the top social apps and their APIs/platforms.

LinkedIn certainly isn’t the most compelling of tools - it’s more like a database of business cards inter-linked with resumes than a fully fledged social network, e.g. Facebook.

]]> By: Andrew http://dotneil.com/2007/08/social-app-business-models/#comment-628 Andrew Sun, 05 Aug 2007 10:38:19 +0000 http://dotneil.com/2007/08/social-app-business-models/#comment-628 As a user I prefer to slow and steady approach mainly because I like to know what I'm getting into. If I know the model is to make money from advertising then I can buy into that, but I don't want it to be a surprise later on down the road. I think the premium content is best for business solutions but poor from a consumer perspective; although there are exceptions I'm sure. Personally I think the social market is nearing its peak. I think there will be a period of consolidation where the next social apps are designed only to pull content from all the others so that you can join one but still link to your friends on the others. After that the market will be dead and it will be a matter of coming up with the next big thing. I may be wrong, but I just can't see a place for anything more now than small improvements over what came before. The one area I think that is open though is the right kind of business tool. Linked in isn't engaging enough so there is scope for it to be overtaken. As a user I prefer to slow and steady approach mainly because I like to know what I’m getting into. If I know the model is to make money from advertising then I can buy into that, but I don’t want it to be a surprise later on down the road.

I think the premium content is best for business solutions but poor from a consumer perspective; although there are exceptions I’m sure.

Personally I think the social market is nearing its peak. I think there will be a period of consolidation where the next social apps are designed only to pull content from all the others so that you can join one but still link to your friends on the others. After that the market will be dead and it will be a matter of coming up with the next big thing.

I may be wrong, but I just can’t see a place for anything more now than small improvements over what came before.

The one area I think that is open though is the right kind of business tool. Linked in isn’t engaging enough so there is scope for it to be overtaken.

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